Use our database of terms that people search for derived from hundreds of millions of searches. You enter a search term, and we tell you how often people search for it and how much competition there is for the search term. With this data, we provide a Keyword Effectiveness Index (KEI) that measures the popularity of a search term against the amount of competition for the search term. This helps you find niches to maximize your search engine traffic. This report helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. Perform many different style searches, including thesaurus-based searches for the most effective keywords.